Marketing in Brief: Planet Emu
This article was originally published in The Rose Sheet
Executive Summary
Planet Emu: Dremu Age Defying lotion, formulated with 35% refined American emu oil, relieves dry skin tissue, sunburn, and rough, chapped and cracked skin, the company said. Emu oil also "takes the sting out" of poison ivy and insect bites and can be use as a salve on burns to "aid skin elasticity" and "enhance wound healing," according to Planet Emu. The lotion also contains 5% glycolic acid, antioxidants, ylang ylang and aloe vera gel. Dremu Environmental Defense lotion for sensitive skin is a daily wear antioxidant cream with 30-35% emu oil. Available now through the company's toll-free number and dermatologists, the 2 oz. lotions are priced at around $35 apiece. Established in 1995, Planet Emu is headed by President Julie Brumlik...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says