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Marketing in Brief: Planet Emu

This article was originally published in The Rose Sheet

Executive Summary

Planet Emu: Dremu Age Defying lotion, formulated with 35% refined American emu oil, relieves dry skin tissue, sunburn, and rough, chapped and cracked skin, the company said. Emu oil also "takes the sting out" of poison ivy and insect bites and can be use as a salve on burns to "aid skin elasticity" and "enhance wound healing," according to Planet Emu. The lotion also contains 5% glycolic acid, antioxidants, ylang ylang and aloe vera gel. Dremu Environmental Defense lotion for sensitive skin is a daily wear antioxidant cream with 30-35% emu oil. Available now through the company's toll-free number and dermatologists, the 2 oz. lotions are priced at around $35 apiece. Established in 1995, Planet Emu is headed by President Julie Brumlik...
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