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Avon launching Brand Avon global facial line in March.

This article was originally published in The Rose Sheet

Executive Summary

AVON UPCOMING SKIN CARE LINES FOCUS ON PRODUCT INNOVATION, TECHNOLOGY, Global Skin Care Marketing Director Jana Reichle said at Avon's Global Beauty Exchange forum Sept. 25-27 in New York City. The company's skin care projects for the next two years include the introduction of two lines -- Brand Avon in March 1997 and Avon Basics in 1998 -- and the repositioning of Anew in April 1997, Reichle said. The three global brands represent Avon's heritage of developing "innovative and cutting edge" products, according to Reichle.
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