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Carita expanding prestige hair care services in U.S., launching first fragrance.

This article was originally published in The Rose Sheet

Executive Summary

CARITA EXPANDING U.S. HAIR CARE SERVICES IN SPRING 1997 to capitalize on the lack of a developed prestige hair care market in the U.S., the Shiseido subsidiary said. The 50 year-old Paris-based beauty company plans to employ professional stylists at prestige counters to teach consumers new hair care techniques, add new hair services for men and women and launch new Carita hair treatment products to better establish itself in the U.S., according to Carita's U.S. distributor, New York City-based Laurice & Co. The firm noted that Lazartique and John Frieda are its main hair care competitors in the U.S.
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