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Ecoly International salon hair care line relaunching as Fashion Formulas.

This article was originally published in The Rose Sheet

Executive Summary

ECOLY SALON HAIR CARE LINE RELAUNCH in new packaging under the name Fashion Formulas will be completed by the end of 1996, the company said. Los Angeles-based Ecoly International explained that it is renaming its Natura Ecoly hair care line as Fashion Formulas to reposition the brand beyond its "natural" image to a broader "nature meets function meets fashion" concept. The Fashion Formulas line, which is suitable for all ethnicities, is sold to consumers through 27 Carlton Hair International salons as well as beauty supply stores nationwide, the firm said.
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