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Marketing in Brief: Comptoir Sud Pacifique

This article was originally published in The Rose Sheet

Executive Summary

Comptoir Sud Pacifique: Expands Comptoir Sud Pacifique fragrance collection with Safranier eau de parfum this month in Barneys New York, Henri Bendel, Neiman Marcus and Nordstrom doors, Comptoir said. The company's first edp, "spicy, woodsy" Safranier opens with basil, tangerine and bergamot notes, which lead to a heart of saffron, cypress, patchouli and nutmeg. The drydown comprises bergamot, cypress, patchouli, nutmeg, cinnamon and sandalwood accords. Saffronier is housed in a metal canister encased in blonde sycamore wood and topped with a silver, ridged cap. A 3.3 oz. bottle retails for $110. Comptoir Sud Pacifique is a Paris, France-based company that specializes in single note, unisex fragrances designed by the company's founder, Pierre Fournier...
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