Applewoods revamping Extracts hair and body care line for November relaunch.
This article was originally published in The Rose Sheet
Executive Summary
APPLEWOODS BRISTOL BLUE MEN's SCENT SETS SAIL IN DECEMBER into the company's 50 Applewoods doors worldwide, the Devon, England-based firm said. Bristol Blue, named for the Bristol, England shipping port, is described as a "celebration of the sea and the men who sail on it," Applewoods International said. The company also markets the Ever men's scent, and women's eau de toilettes as part of the Natural and Out of Africa body and hair care collections.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says