In Brief: Gillette purchase of Duracell
This article was originally published in The Rose Sheet
Executive Summary
Gillette purchase of Duracell: European Union begins preliminary investigation of Gillette's proposed acquisition of Duracell based on anti-competition concerns, according to an Oct. 10 notice published in the Official Journal of the European Communities. The EU is asking "interested third parties to submit their possible observations on the proposed operation" to the European Commission. Separately, Gillette will expand its presence in Southeast Asia through Duracell; the battery manufacturer announced Oct. 22 that it has acquired South Korea-based Sunpower's brand-related trademarks, and its battery sales and distribution operations...
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Marketing In Brief
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