Marketing in Brief: Aussie DewPlex
This article was originally published in The Rose Sheet
Executive Summary
Aussie DewPlex: Two-in-one leave-in conditioner and styling product will debut in January supported by "aggressive" advertising and promotions, Redmond Products said. Promotions will include FSIs and sample packets affixed to Aussie shampoos. An 8 oz. bottle of DewPlex will retail for around $5..