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Marketing in Brief: Jeunesse Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Jeunesse Cosmetics: Minarelle Royal Spa body scrub "acts as an organic exfoliant," that leaves skin "revitalized and silky smooth," the company said. The scrub, which "restores skin's natural tone and seals in moisture," is formulated with olive and coconut oil, Royal Jelly extracts, beeswax, vitamins and Dead Sea minerals, Jeunesse said. Royal Spa bath & body oil, formulated with herbal oils and "Dead Sea activated ingredients," leaves skin "refreshed" and "smooth and silky," the company said. Available now through 1,000 Jeunesse consultants, a 6.75 oz. scrub and 8.4 oz. oil are priced at $25 each...
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