Marketing in Brief: Redmond Products
This article was originally published in The Rose Sheet
Executive Summary
Redmond Products: VitaMend hair care line, packaged in brown, "medicinal" bottles with eye droppers, is touted as "strong medicine for beautiful hair," the Chanhassen, Minn.-based company said. The 3-SKU line of leave-in products includes a 1.5 oz. repair product for dry, damaged hair, a 1.5 oz. split-ends formula for "intensive repair therapy," and a 4 oz. thickener for all hair types, Redmond said. The products will debut nationwide in January and will be supported by print ads running in women's beauty books in late spring. The VitaMend products will cost around $4 each...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says