Marketing in Brief: Repechage
This article was originally published in The Rose Sheet
Executive Summary
Repechage: Repechage Sea Spa collection including body wash, antioxidant hand cream and foot cream bows in November at the company's 4,000 salons nationwide. The body wash, formulated with seaweed, orange peel extract and sage extract, leaves skin "hydrated and revitalized," the New York City-based company said. The hand cream contains seaweed and green tea extracts to "neutralize free radicals...to slow the aging process," as well as "cooling" eucalyptus and shea butter to moisturize skin, Repechage said. The foot cream contains seaweed, peppermint oil and lavender and chamomile extracts. A 6 oz. body wash will cost $18, a 2 oz. hand cream will retail for $19 and a 4 oz. foot cream will sell for $23....
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says