Crest MultiCare toothpaste entering test market.
This article was originally published in The Rose Sheet
P&G CREST MULTICARE TOOTHPASTE DEFENDS AGAINST CAVITY-CAUSING ACIDS and provides tartar control and fluoride protection, Procter & Gamble said. Slated to enter a test market in more than 100 food, drug and mass market doors in Tulsa, Okla. in November, the company's latest toothpaste "delivers proven Crest protection against tartar, cavities and the acids that cause them, even in places that are hard to reach," according to P&G.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review