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Marketing in Brief: Cutex

This article was originally published in The Rose Sheet

Executive Summary

Cutex: Cyber Frosts nail color collection are formulated with Knox gelatin to "strengthen and lengthen nails" while providing "mega-sheen," Jean Philippe said. The six "far-out frosts" include Pulsating Ruby, Space Dust and Cosmo-Red. Available in February, each nail color will retail for $2.79 apiece...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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