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Marketing in Brief: Freeman Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetics: Dedicating $3-$5 mil. in ad/promo spending as a Tournament of Roses sponsor. A 30-second TV spot, tagged "Beauty is inside," will debut on ABC Jan. 1 during the Rose Bowl and will run on NBC and CBS network stations and Lifestyle, VH-1, E!, MTV and USA cable channels through February. The ad will feature Beautiful Skin Apricot & Sea Kelp facial scrub, Barefoot Peppermint & Poppies foot lotion and Botanicals Hawaiian Ginger shampoo. From Oct. 15 to Dec. 31, Freeman will also offer .5 oz. on-pack single-use samples on Freeman's Botanicals, Beautiful Bath, Beautiful Skin and Barefoot products. A money-back mail-in offer features a $1 rebate, and a 75 [cents] Botanical and 75 [cents] Beautiful Skin coupon...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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