Marketing in Brief: Hard Candy
This article was originally published in The Rose Sheet
Hard Candy: Beverly Hills, Calif.-based Hard Candy introduces eight metallic Hard Candy nail polish shades, bringing the total number of colors to 43. New shades include Sugar Daddy (metallic mocha brown), Sex Pistol (metallic steel gunmetal) and Pea Soup (metallic "puke" green). The .45 oz. bottles will be available for $12 apiece in November at fine department and specialty stores nationwide, including Neiman Marcus, Nordstrom and Bloomingdale's...
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