Marketing in Brief: Sally Hansen
This article was originally published in The Rose Sheet
Executive Summary
Sally Hansen: Cuticle Defense Anti-Oxidant Cuticle Complex "helps boost skin's natural recovery by infusing dry, abused cuticles" with the antioxidants grape seed oil, beta carotene, and vitamins C, D and E, Del division Sally Hansen said. The company's first anti-oxidant nail care product will go on-shelf in mass market outlets in January. A .45 oz. bottle will be priced at $4.95...