In Brief: Bausch & Lomb
This article was originally published in The Rose Sheet
Executive Summary
Bausch & Lomb: Shipping generic OTC minoxidil topical solution 2% hair regrowth treatment for women under its HealthGuard label following Oct. 18 approval of a supplement extending B&L's original ANDA, the company announced Oct. 30. B&L launched HealthGuard minoxidil 2% for men in May ("The Rose Sheet" May 6, p. 5). Although the two formulas are identical, FDA required additional data for minoxidil for women due to differences in applicators and packaging. In addition, Sight Pharmaceuticals, the division of B&L that produces the HealthGuard line, received same-day approval of its own ANDA for minoxidil 2%...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says