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Marketing in Brief: BeautiControl

This article was originally published in The Rose Sheet

Executive Summary

BeautiControl: Double-Ended lipsticks "darken, lighten, add shine, warm up or cool down any lipstick shade," BeautiControl Cosmetics said. The double-ended lipsticks are available in four combinations designed to complement lip color: Sterling/18 Karat, Matte/Shine, Get Rich/Lighten Up, and Warm Up/Cool Down. The duos are available this month for $12...

BeautiControl: Double-Ended lipsticks "darken, lighten, add shine, warm up or cool down any lipstick shade," BeautiControl Cosmetics said. The double-ended lipsticks are available in four combinations designed to complement lip color: Sterling/18 Karat, Matte/Shine, Get Rich/Lighten Up, and Warm Up/Cool Down. The duos are available this month for $12....

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