Marketing in Brief: Black Radiance
This article was originally published in The Rose Sheet
Executive Summary
Black Radiance: Sheer French Creme nail colors "stroke on smoothly offering super shine, durability and protection," Pavion said. The line-up includes 11 nail tip, over coat and base coat shades, which "compliment women of color," such as Ivory Lace tip coat, French Gold Lame over coat and Bellini Pink and Baby's Breath base coat, the company said. The company is also introducing a non-yellowing top coat with UV protection. Suggested retail for the polishes, available in mass market and chain drug counters in the spring, is $1.99...