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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Spring 1997 color collection features "natural and young, clean and fresh" shades, the company said. Chanel Levres Lumiere Neon lip glow provides "high-shine gloss effects," Chanel said. A four-color compact features Violet, Pink, Gold and Bronze Glow for $47.50. Other lip shades in the collection include Hydrabase creme lipstick in Beige Whisper for $20 and Hydracaresse super hydrating lipstick in Apricot Beige for $22.50. For the eyes, Intensites D'Ombre basic eye color is extended with an Apricot/Brass/Jet trio, priced at $40. Chanel's cheek addition is Joues Contraste powder blush in Golden Beige, priced at $35. For the nails, Le Vernis colors include Gold and Pure Pink, for $15 each. The collection will be available in February...

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