Marketing in Brief: Clinique
This article was originally published in The Rose Sheet
Executive Summary
Clinique: Mattetalics foundation and eyeshadow provide "soft, dim" metallic shades, Clinique said. Zero Based Sheer Colour liquid foundation "melts into skin, leaving...a lustrous veil," according to the company. The makeup "casts...skin into soft focus," with Nude Lustre and Rose Quartz shades, the Estee Lauder division said. Mattetalics Soft-Pressed eyeshadow trio combines a "dual chrome pearl base" highlighter with Pewter and Bronze eyeshadow for a "graduation of color in both warm and cool palettes," Clinique said. On-counter in December, the foundation and eyeshadow compact are priced at $14.50 and $18.50, respectively...