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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Prescriptives Lashes Natural, Lashes Intensified and Lashes Dramatic mascaras offer "three customized lash looks," the company's Prescriptives division said. The contoured Lashes Natural brush provide "consistent, even coverage," while Lashes Intensified's duo-zoned brush combs through each lash for lengthening benefits, the company said. The wide, spiraled Lashes Dramatic brush provides lashes with "maximum volume" and "ultimate thickness," Lauder added. Each mascara is formulated with laurel lysine for a smooth application, pantethine to repair and condition, and spherical beads for "superior thickening and lengthening benefits," the company said. Available now, each mascara is priced at $12.50...

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