Revlon, Nivea among sponsors for "The Beauty Shoppe" interactive cosmetic kiosks.
This article was originally published in The Rose Sheet
Executive Summary
REVLON HEADING "THE BEAUTY SHOPPE" INTERACTIVE COSMETIC KIOSK SPONSORSHIP; the kiosks feature touch-screen activated instructional videos for five beauty categories -- makeup, skin care, hair care, fragrance and nail care. Revlon is sponsoring the makeup category, the largest video category which consists of spots for the subdivisions of face, eyes, lips and nail color.