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French Fragrances to launch Halston, Geoffrey Beene women's scents in spring 1998.

This article was originally published in The Rose Sheet

Executive Summary

GEOFFREY BEENE WOMEN's SCENT DUE OUT SPRING 1998 as the fifth fragrance under the Geoffrey Beene brand, French Fragrances said. The scent will follow the 1997 introduction of Eau de Grey Flannel for men ("The Rose Sheet" Nov. 18, p. 1). Other fragrances marketed under the designer's name include Bowling Green (1987) and Grey Flannel (1976) for men. French Fragrances' other women's offering, Chance, debuted at a single Saks Fifth Avenue door in 1994.
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