L'Oreal to extend Colour Endure franchise with makeup, mascara in April.
This article was originally published in The Rose Sheet
L'OREAL EXTENDING COLOUR ENDURE WITH STAY-ON MAKEUP, MASCARA in April, the Cosmair division said. The foundation and mascara additions to L'Oreal's "transfer-proof" Color Endure cosmetics line join Stay-On lipcolour, which debuted in September 1995 in two textures, cream and pearl, in 24 shades ("The Rose Sheet" June 19, 1995, Marketing In Brief).
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