Marketing in Brief: Aubrey Organics
This article was originally published in The Rose Sheet
Executive Summary
Aubrey Organics: Home Facial Line "provides a five-step, chemical regimen for do-it-yourself facials," Aubrey Organics said. Available in oily skin, dry skin and green tea formulas, the kit includes .5 oz. bottles of cleanser, toner, moisturizer, mask and Face Flowers Aromatherapy Concentrate, used to steam the face prior to cleansing. Face Flowers was designed for the home facial kit; the other products can be purchased separately. Available this month through the Aubrey Organics catalog and natural products retailers, the one-use kit retails for $5.90...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says