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Marketing in Brief: Bob Mackie Perhaps

This article was originally published in The Rose Sheet

Executive Summary

Bob Mackie Perhaps: Designer's second women's scent is "a sophisticated floral with a unique sparkling accord of champagne mimosa" according to distributor Riviera Concepts. Supplied by Givaudan-Roure, Perhaps opens with a mimosa note that leads to a heart of "exotic" jasmine, rose de Mai and freesia. The drydown comprises amber, sandalwood and blonde wood accords. Perhaps will be in department stores in April, packaged in an apricot-colored bottle designed by Mackie. To attract a broader customer base, Perhaps carries lower price points than the designer's Mackie women's scent, which bowed in 1991, Riviera Concepts said. The five-SKU Perhaps line ranges in price from $30 for a 7 oz. body wash to $95 for a 1 oz. eau de parfum...
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