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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Perfect Light SPF 8 foundation "diffuses light to obscure fine lines and imperfections," Guerlain said. Wheat protein serves as a "firming agent," while hyaluronic acid "intensely moisturizes" and "strengthens cell cohesion," the LVMH division added. Microporous spheres "control excess oil production," and vitamin E acetate, vitamin A paliminate and tocopherol linoleate combat free radicals, the company said. The "lightweight" foundation will be available in eight tones in two shade ranges -- Beige, for fair complexions, and Golden for medium to olive skin tones. On-counter in February, a 1.2 oz. Perfect Light will be priced at $44...
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