NDMA, Warner-Lambert to present data to FDA Plaque Subcommittee Dec. 16-17.
This article was originally published in The Rose Sheet
Executive Summary
NDMA, WARNER-LAMBERT TO PRESENT DATA TO FDA PLAQUE SUBCOMMITTEE at a meeting scheduled for Dec. 16-17 in Bethesda, Md. The Nonprescription Drug Manufacturers Association will present data on the safety and efficacy of hydrogen peroxide in oral preparations. Warner-Lambert will present data on the efficacy of menthol, thymol, methyl salicylate and eucalyptol, all of which are of which are ingredients in the company's Listerine and Cool Mint Listerine mouthwashes and Efferdent Plus denture cleanser.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says