H2O Plus suncare line, Green Tea unisex scent will bow in first quarter 1997.
This article was originally published in The Rose Sheet
Executive Summary
H2O PLUS SUN CARE LINE TO DEBUT IN MID-MARCH in H2O Plus' 62 free-standing stores. The Chicago-based specialty retail store chain has marketed individual suncare products in the past, but the launch marks H2O Plus' first "serious" effort at sun protection, the company said. In place of its SPF 15 and SPF 30 products, the company will offer consumers sun protectors with SPF 4, 8, 15 and 30, in addition to two sunless tanners and a moisturizer.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says