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H2O Plus suncare line, Green Tea unisex scent will bow in first quarter 1997.

This article was originally published in The Rose Sheet

Executive Summary

H2O PLUS SUN CARE LINE TO DEBUT IN MID-MARCH in H2O Plus' 62 free-standing stores. The Chicago-based specialty retail store chain has marketed individual suncare products in the past, but the launch marks H2O Plus' first "serious" effort at sun protection, the company said. In place of its SPF 15 and SPF 30 products, the company will offer consumers sun protectors with SPF 4, 8, 15 and 30, in addition to two sunless tanners and a moisturizer.
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