HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: P&G v. Colgate-Palmolive

This article was originally published in The Rose Sheet

Executive Summary

P&G v. Colgate-Palmolive: Procter & Gamble charges Colgate and its ad agency, Young & Rubicam, with copyright infringement and unfair competition in a lawsuit filed Dec. 4 in Manhattan federal court. P&G contends that Colgate's toothpaste advertising "deliberately copie[s] a distinctive and well-known [egg]shell demonstration" used in Crest toothpaste TV ads worldwide since 1989. According to P&G, Colgate began airing ads in China that "strikingly replicate" those for Crest in anticipation of P&G's launch of the toothpaste into the Chinese market. Colgate also has begun running similar ads in Australia, Uruguay and the Philippines, P&G said. P&G is requesting preliminary and permanent injunctions banning the advertisements and payment of "unspecified damages." P&G announced its plan to expand Crest distribution to 25% of the Chinese population in October ("The Rose Sheet" Oct. 28, p. 14)...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003539

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel