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Marketing in Brief: Biodroga

This article was originally published in The Rose Sheet

Executive Summary

Biodroga: Biodroga Vitalizing Formula features the company's patented oat grain derived ingredient Reductine, to "instantly help reduce the appearance of fine lines and wrinkles," the Baden-Baden, Germany-based company said. Stimoderm "increases cell division capability" and "retards the degenerative breakdown of skin cells," the company added. The four-SKU line comprises Vitalizing Formula Day Care for normal skin and for dry skin; Vitalizing Formula Night Care with precious oils to "offset lipid deficiencies"; and Vitalizing Formula Lifting mask, which "helps skin rebuild its elasticity," Biodroga said. Available now in around 400 spas and salons in the U.S. and Canada, the day care creams sell for $49.60 for 1.8 oz; a 1.8 oz. mask costs $37.20; and a 1.7 oz. night care retails for $57.80...
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