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Marketing in Brief: Neutrogena

This article was originally published in The Rose Sheet

Executive Summary

Neutrogena: New Hands SPF 15 Restorative Hand Treatment "diminishes the signs of aging," including "fine lines and age spots," according to Neutrogena. Pro-retinol "revitalizes the skin from within," while alpha hydroxy acids exfoliate the skin's "rough outer layer" to "even out skin tone and texture," the Johnson & Johnson unit said. Vitamins E and C "help fight the oxidation process" while provitamin B5 "adds suppleness and improves firmness," the firm added. The treatment is formulated with the active sunscreen ingredient octyl methoxycinnamate. On-counter in March/April, a 2.7 oz. cream will be priced at a suggested $6.99...
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