Marketing in Brief: Versace Profumi
This article was originally published in The Rose Sheet
Executive Summary
Versace Profumi: Gianni Versace color cosmetics line featuring classical colors and trendy, seasonal shades will launch in Summer 1997 in the U.S., Italy and in duty free markets, the company said. The color line will be packaged in gold-colored metal featuring a lucite, acrylic Medusa emblem. The outer carton will be silver with the Medusa image etched in gold. Ads still under development will break in women's fashion and beauty books in June or July. Priced in-line with Chanel and Christian Dior cosmetic brands, the products will be available in Versace boutiques. Department store distribution is still under negotiation, the company said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says