HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Versace Profumi

This article was originally published in The Rose Sheet

Executive Summary

Versace Profumi: Gianni Versace color cosmetics line featuring classical colors and trendy, seasonal shades will launch in Summer 1997 in the U.S., Italy and in duty free markets, the company said. The color line will be packaged in gold-colored metal featuring a lucite, acrylic Medusa emblem. The outer carton will be silver with the Medusa image etched in gold. Ads still under development will break in women's fashion and beauty books in June or July. Priced in-line with Chanel and Christian Dior cosmetic brands, the products will be available in Versace boutiques. Department store distribution is still under negotiation, the company said...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003546

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel