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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: "Social Butterfly" spring color collection will be available at Saks Fifth Avenue in February, rolling out to all Estee Lauder counters in March. New lipstick shades include Estee Lauder True lipstick in South Beach Park and Perfect Lipstick Sheer Effect in Cannes Coral. Spring Compact Disc eyeshadow tones are Honolulu Blue and Canary Island. Perfect Finish nail lacquer will be extended with Social Peach, Social Pink and Social Butterfly shades. The collection ranges in price from $5 for a promotional size nail color to $22.50 for a Lip Shaper pencil or Automatic Pencil for Eyes...

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