Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: "Social Butterfly" spring color collection will be available at Saks Fifth Avenue in February, rolling out to all Estee Lauder counters in March. New lipstick shades include Estee Lauder True lipstick in South Beach Park and Perfect Lipstick Sheer Effect in Cannes Coral. Spring Compact Disc eyeshadow tones are Honolulu Blue and Canary Island. Perfect Finish nail lacquer will be extended with Social Peach, Social Pink and Social Butterfly shades. The collection ranges in price from $5 for a promotional size nail color to $22.50 for a Lip Shaper pencil or Automatic Pencil for Eyes...
You may also be interested in...
US Q1 Consumer Health Earnings Preview: Label This One Historic And Challenging But Promising
US OTC drug and supplement firms’ reports of results for the first three months of 2024 began on April 19 with P&G. JP Morgan analysts say while “some retailers in the US in particular” are reducing consumer health inventories, for the overall sector they expect “a healthier balance of positive volume and lower pricing contribution.”
Keeping Track: Cancer Approvals From Lumisight Imaging To Adjuvant Alecensa
The US FDA’s approval of Lumicell’s optical imaging agent Lumisight makes a dozen novel approvals in 2024 for the Center for Drug Evaluation and Research.
Partisan Politics Returns To US FDA Congressional Oversight
The US FDA has stood out as an agency that tends to draw broad bipartisan support amid a generally rancorous and divided Congress. A House hearing, however, may be a sign that those days are over.