In Brief: Antimicrobial health care continuum model
This article was originally published in The Rose Sheet
Executive Summary
Antimicrobial health care continuum model: To be discussed at the Jan. 22 joint meeting of FDA's Nonprescription Drugs and Anti-Infective Drugs Advisory Committees. The Cosmetic, Toiletry and Fragrance Association and the Soap and Detergent Association will make a joint presentation on the model at the meeting. CTFA and SDA proposed the HCCM to expand FDA's health care antiseptic categories, outlined in the June 1994 tentative final monograph on antimicrobial ingredients, to include general-use handwash, general-use bodywash and food handlers' handwash categories...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says