FDA regulation of Internet ads would "significantly impact" cosmetics industry -- agency.
This article was originally published in The Rose Sheet
Executive Summary
FDA REGULATION OF INTERNET PROMOTIONS WOULD "SIGNIFICANTLY IMPACT" COSMETICS industry, FDA said. Because the Internet has become an important tool in the advertising of FDA-regulated products including cosmetics, the agency's Office of Cosmetics and Colors has a "high interest" in the issue, FDA said. The agency issued a notice in the Sept. 16 Federal Register requesting comments "to help guide FDA in making policy decisions on the promotion of [FDA-regulated products] on the Internet and the World Wide Web."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says