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Aveda to launch $8 mil.-$10 mil. ad campaign for 1997.

This article was originally published in The Rose Sheet

Executive Summary

AVEDA TO LAUNCH $8 MIL.-$10 MIL. AD/PROMO CAMPAIGN FOR 1997 consisting of print spots in consumer and trade publications, a city-specific outdoor campaign and public relations efforts, the company said. The campaign will be developed by Aveda's new outside ad agency, Hal Riney of Chicago. Hal Riney was assigned the account on Jan. 16.
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