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Gillette backing Satin Care women's shaving line with $4 mil. print ad campaign.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE SATIN CARE WOMEN's SHAVING FRANCHISE EXPANDING in March with the introduction of two new products -- Satin Care 3-in-1 body wash and Satin Care Skin Replenishing creme. The additions complement the company's Satin Care for Women shave gels, which debuted in December 1994 ("The Rose Sheet" Dec. 19, 1994, p. 7).
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