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In Brief: Avon/Discovery Toys

This article was originally published in The Rose Sheet

Executive Summary

Avon/Discovery Toys: Enter definitive agreement under which Avon will purchase the Livermore, Calif.-based direct seller of educational toys, games, software and books. Discovery Toys had 1996 revenues of $80 mil. including sales commissions to its 30,000 educational consultants, Avon said. The buy "reflects [Avon's] interest in complementing its existing operations in the direct- selling industry to enable it to further penetrate new product and customer segments," the company said. In addition to H&BA products, Avon sells jewelry, accessories, gifts and collectibles through its 2 mil. sales representatives worldwide...
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