In Brief: Island Glow FDA warning letter
This article was originally published in The Rose Sheet
Executive Summary
Island Glow FDA warning letter: Sent to the sun tanning products' manufacturer Centre Manufacturing for misbranding. Dated Jan. 8, the letter states that the St. Paul, Minn.-based company's Island Glow and private label suntanning products are unapproved new drugs based on claims such as, "Speeds up the tanning process" with tyrosine. FDA "is not aware of any data demonstrating that tyrosine or its derivatives are effective in stimulating the production of melanin," the letter states. In addition, U.S. material time/material extent marketing data is not available on the products, and the ingredients in the items are not GRAS/E, the letter states. The products are also misbranded because the labels "fail to bear adequate directions for use for the conditions that are offered"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says