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Marketing in Brief: Chattem

This article was originally published in The Rose Sheet

Executive Summary

Chattem: Gold Bond Medicated foot powder employs a "triple-action" formula that absorbs excess foot moisture and fights foot order, the company said. Available in 4 oz. and 10 oz. packages, pricing for the powder is "on par" with Gold Bond body powder, which costs between $3 and $4 for 4 oz., the company said. Gold Bond Cornstarch Plus Medicated baby powder is formulated with the "skin protectants" zinc oxide and kaolin, Chattem said. The 4 oz. and 10 oz. sizes are priced at a "select premium" to the brand's talc-based formula, which costs between $3.99 and $4.49 for the 4 oz. size, the company noted. Both products will be available in February...
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