Marketing in Brief: Hard As Nails
This article was originally published in The Rose Sheet
Executive Summary
Hard As Nails: "Shockwaves" spring nail color collection comprises "smoldering and electric colors," Del Labs division Sally Hansen said. Thirteen shades include Shock Frost, Solar Creme, Live Wire Creme and Lightening Frost. On-counter in April, each nail color will be priced at a suggested 99 [cents]...