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Marketing in Brief: Sally Hansen

This article was originally published in The Rose Sheet

Executive Summary

Sally Hansen: "Gilt Trip" lip and nail coordinating color collection comprises "rich, soft metallic" shades, Del Labs said. Color Wear lipstick and Hard As Nails nail color will be available in March in six shades, including Antique Frost, Vintage Frost and Mesh Frost. The lipstick will be priced at $4.95 and the nail lacquer will sell for $2.40...
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