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P&G Cover Girl, Max Factor revitalizing initiatives planned for current quarter.

This article was originally published in The Rose Sheet

Executive Summary

P&G COVER GIRL, MAX FACTOR "SERIES OF INITIATIVES" being planned for the current quarter of FY 1997 in response to a "decline" in sales and unit volume for the cosmetics offerings during the second quarter (ended Dec. 31), Procter & Gamble said. The cosmetics decline was "in line with expectations," following lower retail shipments after heightened deliveries in the first quarter of the year, the company said. P&G's personal cleansing and fine fragrances businesses also experienced downturns during the second quarter, the company noted.
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