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Gillette North Atlantic toiletries sales advance 9% in 1996.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE NORTH ATLANTIC TOILETRIES SALES UP 9% IN 1996, with profits advancing 10% for the year, the company reported during a Jan. 31 teleconference with securities analysts. In the fourth quarter, toiletries revenue for the North Atlantic Group (U.S., Canada and Western Europe) was also up about 10%. Profits for the quarter, however, "experienced a slight decline" due to "some unfavorable" product mix and promotional spending tied to the launch of the company's new Clear Stick antiperspirant and deodorant formulas for the Gillette Series and Right Guard brands
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