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Gillette's 1997 pipeline includes "at least 20" new products.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE PLANNING "AT LEAST" 20 NEW PRODUCT INTRODUCTIONS FOR 1997, the firm said during a Jan. 31 teleconference with securities analysts to review 1996 sales and earnings results. The 20-plus product pace "is a standard...we have been running for the last three or four years," Gillette reported.
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