L'Oreal Kids shampoo, conditioner line supported by $10 mil. ad/promo campaign for 1997.
This article was originally published in The Rose Sheet
Executive Summary
L'OREAL KIDS SUPPORTED BY $10 MIL. AD/PROMO BUDGET FOR 1997, with print and television spots breaking in April, L'Oreal said. Carrying the slogan, "We're worth it, too," the ads will promote the company's three-SKU, two-in-one shampoo/conditioner line, which will hit store shelves in April. The line marks L'Oreal's entree into the children's personal care market.