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Marketing in Brief: Dior Svelte Perfect

This article was originally published in The Rose Sheet

Executive Summary

Dior Svelte Perfect: Cellulite treatment produces "visible results...within the first week, with continued improvement up to 30 days," Christian Dior Perfumes said. National print ads carry the tag "New Dior Svelte Perfect, Quick. Powerful. Effective," and the text "81% of women surveyed saw satisfying results -- softer, smoother, firmer skin." Svelte Perfect updates Christian Dior's Svelte with "cAMP," which the company claims is "essential to the ideal lipid balance your skin needs to fight cellulite." The product also contains "regulating" cola, plectranthus and cassava, as well as "firming" terminalia sericea and visnaga vera. Svelte Perfect will be packaged like its predecessor but in an updated, taller, more slender bottle with a translucent pink cap, the company said. Available in April, a 6.8 oz. container will sell for $45...
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