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P&G Pantene jumps to second in hairspray field with sales up 24.8% to $46 mil. in 1996.

This article was originally published in The Rose Sheet

Executive Summary

PANTENE, AUSSIE, CLAIROL, TRESEMME HAIRSPRAY SALES UP IN 1996, while the remaining top 15 hairspray brands in combined food, drug and mass retail stores had sales declines for 1996, according to data from Chicago-based Information Resources, Inc. Sales for the hairspray/spritz category fell 4.4% to $577.8 mil. during the year.
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